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August 6, 2015

Most of us have likely watched the movie The Internship where Vince Vaughn and Owen Wilson become immersed in new technology when applying for roles with Google. From the initial online interview, to the Google campus where playgrounds with slides, free food and sleep...

February 4, 2015

Today, I thought it would be fitting to talk about the tag, VIP “Very Important Person”. We see the term at events, shows, in restaurants, retail stores – even when the term is not expressly used, it exists.

 

For most businesses the term is a way to segment their custom...

April 10, 2014

We get taught from a young age that winning and losing is just a part of life. Generally speaking though, if we were all honest, we would agree that it is much more fun to be on the winning side. So that begs the question – what distinguishes winners from losers? What...

March 13, 2014

What does innovation mean, and when can it go wrong?

 

Better, cheaper, faster…. 3 key words businesses bandy around when thinking about their products or services. What does better mean? Does better mean cheaper? What if cheaper compromises quality? Is being faster a go...

March 12, 2014

Technology has made it easier for businesses to understand the customer experience

 

In this day and age, you would be hard pushed to find a business which doesn’t rely on data driven marketing. Collecting data has never been easier. Technological advances have enabled b...

February 10, 2014

Customer centric is a catch-phrase often thrown around by businesses, but what does it really entail? Businesses talk about being customer focussed, building customer charters that are deeply embedded in the company’s mission statement.

 

These statements are more often...

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